Historically, gold holds its value and is the experts’ pick for diversifying your portfolio and potentially increasing its performance. In fact, gold has increased in value over 150% since 2001. As opposed to equities, which can go from very high levels down to zero in a very short time, gold is never going to zero. When other markets collapse, gold has historically seen huge increases in value as people make a quick flight to quality. Gold investing allows individuals to accumulate assets that protect their wealth.